All posts in EffectCheck

Analyzing the Emotional Impact of an Important Political Speech

President Obama giving the speech announcing the killing of Osama bin Laden

President Obama announced to the world on May 1, 2011 that U.S. Special Operations had conducted a raid on Osama bin Laden’s compound in Pakistan, resulting in bin Laden’s death. We took this opportunity to examine the text of the President’s speech with EffectCheck®. Continue reading →

Delivering Bad News – A Twitter Case Study

Greenpeace Press Release EffectCheck Score

A few weeks ago, Twitter announced that third-party developers would no longer be permitted to create Twitter clients. The reaction was remarkably visceral, with backlash both on the developer group and on HackerNews. Twitter ended up dropping a little more of the developer good-will that they worked so hard to acquire. We saw this as a great opportunity to write our first case study blog post. Continue reading →

HackerNews Front-Page Funnel Analysis

On Saturday I wrote an article on my personal blog defending the use of .NET for startups. The article made the front page of HackerNews and stayed there for about 12 hours. In that article, I linked to the EffectCheck landing page, which contains a form to sign up for the beta. For the inaugural Effectual Analysis article, I’m going to present a funnel analysis of the HackerNews traffic and some other fun facts. Continue reading →